The Primal Cold Origin Story
Primal cold and was born out of stagnation & frustration.
More accurately, Primal Cold was born out of an office.
My office felt like a cave, and not the good kind filled with damp air, mossy walls, and a view.
There were no windows. No natural light. The ceiling was lined with fluorescent lights, and a copy machine hummed outside the door.
My story wasn’t unique - every other engineer in the building was in the same boat.
The Wi-Fi router mounted on the ceiling above the water cooler said 'Hive' on it, and that's how we felt. We were worker bees stuck in a cubicle colony.
Flagstaff Arizona is a magnet for outdoor freaks, and this office was a far cry from where any of us wanted to be.
We worked for the weekend. We dreamed of getting back into the Grand Canyon, or hiking through aspen forests on The San Francisco Peaks. But for five days a week we were stuck in a temperature controlled box filled with fluorescent light & stagnant air.
Don't get me wrong, I really loved my job, and liked the people I worked with.
But it felt like the office itself had cast a spell of boredom and inaction over everyone.
People complained, but that's all they did.
The energy around the office followed the same pattern each week. Complain about Monday and look forward to Friday.
I don't like apathy and wasn't about to resign myself to this way of thinking.
Letting the day of the week dictate how you feel is pretty ridiculous!
We worked for the weekend. We dreamed of getting back into the Grand Canyon, or hiking through aspen forests on The San Francisco Peaks. But for five days a week we were stuck in a temperature controlled box filled with fluorescent light & stagnant air.
Don't get me wrong, I really loved my job, and liked the people I worked with.
But it felt like the office itself had cast a spell of boredom and inaction over everyone.
People complained, but that's all they did.
The energy around the office followed the same pattern each week. Complain about Monday and look forward to Friday.
I don't like apathy and wasn't about to resign myself to this way of thinking.
Letting the day of the week dictate how you feel is pretty ridiculous!
The epiphany happened on a Wednesday. Someone passing by in the hallway mumbled something about humpday.
I stared blankly at the water cooler: a red knob, a blue knob, & a white knob. Hot, cold, and something in between. Three choices, but none of them real water. All three nozzles led to the same dead water trickling through plastic pipes.
I stared blankly at the water cooler: a red knob, a blue knob, & a white knob. Hot, cold, and something in between. Three choices, but none of them real water. All three nozzles led to the same dead water trickling through plastic pipes.
It was a far cry from the water that bubbled through my hands last weekend in Oak Creek Canyon.
Where was the nozzle for water from Harding Spring or that spring by Mt. Shasta? Where was the nozzle for ice-cold alpine lake water? What about a nozzle for hot springs?
Where was the nozzle for water from Harding Spring or that spring by Mt. Shasta? Where was the nozzle for ice-cold alpine lake water? What about a nozzle for hot springs?
Sweetbriar Spring, Mt. Shasta |
Harding Spring, Sedona |
I shuffled back to the office. The thermostat was set to 72. Just a series of numbers. No setting on the thermostat for a breeze or crisp, icy air.
The light switch next to the thermostat turned fluorescent bulbs on and off. No switch for sunlight. No switch for sunsets or moonlight.
The copy machine churned out documents. Copy after copy after copy. Damn! That's what this office is! A flat, black & white copy of a living space for humans. Comfortable, but too comfortable.
Every need was met in an artificial way, without realness of any kind.
The vending machine in the break room reminded me of a pellet dispenser for lab rats.
My sad office plant struggled to live under fake light and reverse osmosis filtered water from the cooler.
Does this sound like some hippie nonsense or is the point getting across?
I needed something real! Something to wake me up!
I found a disposable aluminum roasting pan in the break room, filled it with water & ice and dunked my face in it. The cold stung. It was a pain that couldn't be negotiated with. It sucked. It hurt. But it made me feel alive again. In a world of cubicles and copies, it was real, and I wanted more. That was the first step.
Does this sound like some hippie nonsense or is the point getting across?
I needed something real! Something to wake me up!
I found a disposable aluminum roasting pan in the break room, filled it with water & ice and dunked my face in it. The cold stung. It was a pain that couldn't be negotiated with. It sucked. It hurt. But it made me feel alive again. In a world of cubicles and copies, it was real, and I wanted more. That was the first step.
That was the moment Primal Cold was born.
We're on a mission to help you reclaim the cold, because it's something we've lost in the clutter of our modern comforts.
Primal Cold develops cutting edge ways to send cold stress to your body each and every day.
I'm glad you're joining us for the next leg of the journey.
If you've read this far, it means you're ahead of the herd.
Welcome & Congratulations!
Let's work together, using Primal Inputs, to activate energies & potentials that have laid dormant since the time when we lived in caves - not the bad kind of caves with copiers, but the good kind with mossy walls and a great view.
We're on a mission to help you reclaim the cold, because it's something we've lost in the clutter of our modern comforts.
Primal Cold develops cutting edge ways to send cold stress to your body each and every day.
I'm glad you're joining us for the next leg of the journey.
If you've read this far, it means you're ahead of the herd.
Welcome & Congratulations!
Let's work together, using Primal Inputs, to activate energies & potentials that have laid dormant since the time when we lived in caves - not the bad kind of caves with copiers, but the good kind with mossy walls and a great view.
Join the email list so you don't miss out on what's coming.
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